GSA Advantage is a platform that allows businesses to sell their products and services to the United States government. As such, it’s important for businesses to optimize their offerings on the platform to attract potential government buyers. Here are a few tips on how to optimize your business on GSA Advantage:
GSA Advantage Optimization in 5 Steps:
Use relevant keywords: When creating your product or service listings, be sure to use relevant keywords throughout the descriptions. This will make it easier for government buyers to find your offerings when searching the platform.
Complete all required fields: GSA Advantage has a number of required fields that must be completed in order for your products and services to be listed on the platform. Be sure to fill out all of these fields in order to increase the visibility of your offerings.
Utilize product categorization: GSA Advantage has a number of different product categories that you can choose from when creating your listings. By selecting the most relevant categories for your products and services, you can increase the chances that they will be found by government buyers.
Keep your pricing competitive: Government buyers are often looking for the best value for their money. Be sure to keep your pricing competitive in order to attract potential buyers.
Provide detailed product descriptions: Government buyers often have specific requirements when it comes to the products and services they purchase. Be sure to provide detailed descriptions of your offerings in order to clearly communicate their features and benefits.
By following these tips, you can optimize your business on GSA Advantage and increase your chances of attracting government buyers.