There are some great resources that the GSA put out regarding to successfully marketing to the government, with your GSA Contract as a bridge to federal customers. Albeit, many of these are basic, and more-or-less an introduction to federal contracting, however they can still be very useful. HERE is a link to get stated with the webinar. Even if you are a very busy person, why not just let it play in the background while you are performing your daily activities?
Here are the topics covered:
- Identify the customer
- Analyze the current and future needs
- How to choose the right tools
- Discuss solution oriented proposals
- Understand marketing pitfalls