Here’s the truth: Securing a GSA Schedule contract is just the first step. Without a solid marketing plan, your contract might not deliver the results you’re hoping for. Federal buyers operate differently than commercial ones – they follow strict rules, trust established vendors, and expect clear value. A well-structured GSA marketing plan helps you navigate this unique space and win more contracts.

What’s in this checklist?

1. Set Up Your GSA Marketing Base: Ensure your business registration (SAM.gov) is active, compliant, and accurate.
2. Identify Your Market and Competition: Pinpoint target agencies, understand their buying habits, and analyze competitors.
3. Create GSA-Compliant Marketing Materials: Build clear, rule-abiding materials like capability statements and price lists.
4. Use Multiple Outreach Methods: Optimize GSA Advantage! listings, network at events, and directly contact federal buyers.
5. Track Results and Stay Compliant: Measure your efforts, adjust based on data, and maintain GSA compliance.

Why it matters:

• GSA Schedule sales hit $50 billion in FY2024. But many small businesses miss out due to poor marketing.
• Federal buyers value compliance, clear communication, and proven results. Without these, your contract can underperform.

This guide simplifies GSA marketing into actionable steps. Let’s dive in and turn your contract into a growth engine.

Marketing your GSA Schedule

Step 1: Set Up Your GSA Marketing Base

Getting started with GSA marketing means ensuring your business is fully registered and compliant. Before you can effectively promote your GSA Schedule contract, you need to meet specific registration and compliance standards. Think of this as laying the groundwork for all your future marketing efforts. Without accurate registration and proper category selection, even the most well-thought-out marketing strategy can fall flat.

The federal marketplace operates under its own set of rules, which are very different from commercial sales. Government buyers expect vendors to meet strict criteria before they’re considered for contracts. This initial step is what sets successful GSA contractors apart.

Check Business Registration and Compliance

The first step in federal contracting is registering your business in the System for Award Management (SAM.gov). This isn’t a “set it and forget it” process – it requires regular updates throughout the life of your contract. Every business hoping to work with the U.S. government must maintain an active SAM.gov registration. Even minor mistakes in this system can lead to frustrating delays in your marketing efforts.

Start by obtaining your Unique Entity Identifier (UEI) from SAM.gov. This number acts like your business’s fingerprint in the federal system, tying together all your contract activities and compliance records. Once you have your UEI, you’ll need to complete your SAM.gov profile by providing accurate business information, banking details, and required certifications and representations.

Don’t forget about annual renewal. Your SAM.gov registration expires every 12 months. Missing your renewal deadline can cost you valuable opportunities, so it’s a good idea to set reminders well in advance.

In addition to registration, your products or services must comply with the Trade Agreements Act (TAA). This means ensuring that your offerings meet specific country-of-origin requirements for federal procurement. Regularly auditing your product sources – especially if you change suppliers or manufacturing locations – helps you stay compliant.

It’s also essential to establish reliable internal processes for providing accurate and timely information to the GSA. For example, you’ll need systems to track pricing changes and product updates. Make sure your accounting and sales teams are familiar with GSA reporting requirements and the specific terms and conditions that apply to federal sales.

Here’s a reality check: about 10,000 companies apply for GSA contracts each year, but only around 15% get approved on their first try. Often, the issue isn’t the quality of their products or services – it’s incomplete or inaccurate registration.

Once your registration and compliance are sorted, the next step is to pinpoint the right GSA categories and Special Item Numbers (SINs) for your offerings.

Find Your GSA Categories and SINs

After securing your SAM.gov registration, the next critical task is classifying your products or services under the correct SINs. The GSA Schedule uses a three-tier system to organize offerings: 12 Large Categories, their Subcategories, and 315 Special Item Numbers (SINs). Each SIN represents a specific niche, so selecting the right ones is key to being visible in the federal marketplace.

Why does this matter? Government buyers search for vendors by SIN, so your success depends on accurately categorizing your offerings.

To find the right SINs, start with the GSA eLibrary. Use your industry’s major keywords and relevant NAICS codes to search. This helps you identify SINs that match your products or services, rather than relying solely on the titles, which can sometimes be misleading.

GSA SINs are closely tied to North American Industry Classification System (NAICS) codes. If you already know your primary NAICS codes, use them as a starting point in your search. However, don’t stop there – read the full SIN descriptions to confirm that your offerings meet the eligibility requirements.

When exploring potential SINs, take a closer look at the description links for details on qualifications. Checking out the list of current contractors under each SIN can also give you insights into your competition and confirm you’re looking in the right categories.

While you can propose any Large Categories and SINs that align with your offerings, don’t overextend yourself. It’s more effective to focus on SINs where you have a strong track record and can stand out from the competition. This approach not only simplifies compliance but also makes your marketing efforts more targeted.

Make sure the SIN title and description accurately reflect your actual capabilities. Since government buyers rely heavily on these categories to find solutions, any mismatch could mean missed opportunities. As your business grows or introduces new products, revisit your SINs to see if adding new ones through a contract modification makes sense.

Step 2: Identify Your Market and Competition

Once you’ve established your GSA base, it’s time to zero in on the agencies that align with your strengths and understand the competition you’re up against. The federal marketplace is massive, but not every agency will match your offerings. The most effective GSA contractors focus their energy on agencies with a history of buying similar products or services, ensuring their efforts are well-placed.

Knowing your competition is just as critical. The GSA marketplace is highly transparent, allowing you to examine competitors’ pricing, sales history, and strategies. This transparency gives you the tools to benchmark your performance, pinpoint gaps in the market, and position your business to stand out. By targeting where your strengths are most relevant, you maximize the impact of your marketing efforts.

Target Federal Agencies and Buyers

In fiscal year 2023, the federal government spent over $65 billion through the GSA Schedule. However, this spending is far from evenly distributed across agencies. Some agencies rely heavily on the GSA, while others prefer alternative procurement methods. Your task is to identify the agencies most likely to need your products or services.

Start with the heavy hitters. The Department of Defense leads the pack, spending over $5.7 billion through the GSA Schedule in 2023. The Department of Health and Human Services followed with $4.1 billion, and the Department of Veterans Affairs spent $2.7 billion. If your offerings fit within these agencies’ missions, they’re prime candidates for your focus.

Don’t overlook smaller agencies, though. For example, the National Endowment for the Humanities allocates 59% of its procurement budget to GSA contracts, and the Federal Election Commission uses GSA for 55% of its purchases. While their budgets may be smaller, these agencies are often more reliant on GSA contracts, making them valuable opportunities for newer contractors.

Align your offerings with agency missions. If you specialize in cybersecurity, the Department of Homeland Security’s increased GSA spending on security initiatives presents a clear opportunity. Similarly, IT service providers should monitor the growing demand for tech solutions across multiple agencies.

Use tools like the GSA Data Bank to research agency spending habits. This resource helps you identify not only how much agencies spend but also the timing and types of purchases they make. Understanding these patterns allows you to align your outreach with agency budget cycles.

Don’t forget about non-federal buyers. State and local governments, through programs like Cooperative Purchasing and Disaster Recovery Purchasing, can also buy from GSA contracts. Organizations such as the American National Red Cross and tribal entities are eligible buyers too, often with less competition compared to federal agencies. This makes them attractive markets for GSA contractors just getting started.

Study Competitors and Define Your Advantages

The GSA marketplace offers a rare level of transparency when it comes to competitors. Pricing and sales data are publicly accessible, giving you a chance to analyze the market like never before.

Start with tools like GSA Advantage! and the GSA eLibrary, which provide insights into which companies hold contracts in your SINs, their pricing models, and sales history. For a deeper dive, the GSA Schedule Sales Query tool can reveal long-term trends in competitors’ performance.

"We strongly recommend you conduct thorough market research and competitive analysis before competing for a government contract." – GSA.gov

Segment your competitors by their sales volume and market position. Study the top performers in your SIN categories to understand their strategies, value propositions, and pricing. Look at companies with similar offerings but different approaches to uncover opportunities they might have missed.

In 2017, Training Dimensions, Inc. pointed out that many firms focus on acquiring GSA contracts but neglect to train their sales teams effectively. This gap presents a chance for you to gain an edge through specialized GSA sales training.

Tools like USAspending.gov and SAM.gov can help you dig even deeper. Examine competitors’ contract awards, customer bases, and geographic reach to identify underserved markets or agencies where your business could thrive.

Define your unique value proposition. Compare your strengths against competitors’ offerings. Ask your current commercial clients what they value most about your services – this feedback often translates well to federal buyers when framed in terms of benefits like cost savings, efficiency, or mission support.

Whenever possible, back up your advantages with data. If you offer faster delivery, better customer service, or more comprehensive solutions, use concrete examples to make your case. Federal buyers appreciate clear, evidence-based information that helps them justify their decisions.

Write a Clear Capability Statement

Now that you have a solid understanding of your market and competition, it’s time to create a capability statement that effectively communicates your strengths. This document is often the first impression federal buyers will have of your business. Unlike traditional marketing materials, capability statements need to follow specific formats and include essential information while showcasing your value.

Tailor your capability statement to each agency. A generic, one-size-fits-all document won’t resonate. Instead, craft versions that address the specific needs and pain points of your target agencies. Avoid industry jargon and focus on outcomes that matter to government buyers.

Highlight what sets you apart. Whether it’s specialized certifications, unique partnerships, or a proven track record, make your differentiators clear and easy to understand.

Include the essentials, such as your NAICS codes, GSA contract number, SIN categories, and examples of past performance. Weave these details into a narrative that underscores your company’s strengths and aligns with GSA compliance requirements.

Keep it concise. Most capability statements are one or two pages long. Federal buyers are busy, so make sure your document is easy to skim. Use bullet points, headers, and white space to ensure your key points stand out.

Consistency is key. The messages from your capability statement should appear in your voicemail greetings, email signatures, and presentations. Repetition across different touchpoints reinforces your positioning and makes your company more memorable.

Finally, test your capability statement with trusted clients or industry contacts who understand federal procurement. They can help you refine your messaging, identify weak spots, and ensure your document is as strong as possible. Remember, this isn’t a static document. Update it regularly as your business grows and market conditions evolve.

Step 3: Create GSA-Compliant Marketing Materials

Once you’ve nailed down a clear capability statement and gained a solid understanding of the federal market, it’s time to develop GSA-compliant marketing materials. These materials act as a bridge between your business and federal buyers. Unlike commercial marketing, creating content for the federal marketplace comes with strict rules. Every claim you make needs to be factual, transparent, and aligned with your GSA contract terms.

Build a GSA-Compliant Price Proposal

To create a price proposal that’s both competitive and compliant, you need to strike a balance between market realities and federal regulations. GSA pricing sets pre-negotiated ceiling rates under the Multiple Award Schedule (MAS), meaning the rates you propose will be the maximum you can charge federal buyers.

Accuracy is key here. In 2024, 42% of failed GSA offers were flagged for issues like labor category mismatches or pricing misalignment. These problems often arise from poor market research or misunderstandings of compliance rules. To avoid such setbacks, start with thorough market research. Tools like GSA Advantage! and CALC+ can help you compare competitor rates and identify industry trends. Be sure to document wage rates, overhead costs, and profit margins to stay audit-ready.

Another critical step is ensuring your Commercial Sales Practices (CSP-1) disclosures are up to date and reflect your actual commercial pricing policies. Consistency is non-negotiable. The Price Reductions Clause also comes into play – if you offer better pricing to a specific "Basis of Award" customer, the government must receive the same benefit.

GSA Schedule contracts typically save agencies 15–25% compared to open-market procurements. Your pricing should reflect this value while staying competitive enough to attract federal buyers.

Once your pricing is locked in, it’s time to focus on creating marketing materials that connect with your target audience.

Make GSA-Specific Marketing Materials

Now, transform your pricing and compliance strategies into tailored marketing content. Create fact sheets, price lists, and presentations that directly address the needs of federal agencies. Federal buyers care about mission outcomes, compliance, and measurable value, so your materials should highlight these priorities.

Your fact sheets should present information in a clear, easy-to-read format. Include performance metrics, certifications, and examples of past success that demonstrate your reliability. Price lists should clearly outline your GSA contract rates, along with any discounts or volume-based pricing tiers, making the information simple to understand.

Avoid using industry jargon. Instead, focus on how your products or services provide measurable results that federal buyers can use to justify their procurement decisions. Consistency across all your materials is crucial – your capability statement, price lists, presentations, and proposals should all align in terms of pricing, contract details, and value propositions.

Include Required GSA Contract Information

Every piece of marketing material must include specific details to remain compliant with GSA requirements. Make sure to prominently display:

• Your GSA contract number
• Special Item Numbers (SINs)
• Contract validity period
• DUNS number and CAGE code

Listing your SINs helps buyers verify the products or services you’re authorized to offer, and these descriptions should match your official contract. Display the validity period of your contract to confirm it’s current, and update this information immediately if there are any changes or extensions.

If your business holds socioeconomic certifications – such as being small business, veteran-owned, or women-owned – make sure to highlight these credentials. Include certification numbers and expiration dates. Additionally, reference relevant NAICS codes so buyers can confirm your eligibility for their procurement requirements or set-aside programs.

Keep these details updated across all platforms, including your website, email signatures, business cards, and presentation templates. It’s worth noting that about 20% of reviewed GSA contracts had pricing discrepancies caused by outdated or inconsistent marketing materials. Regularly auditing your materials can help you catch errors and ensure everything stays compliant with GSA standards.

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Step 4: Use Multiple Outreach Methods

Now that your GSA-compliant marketing materials are ready, it’s time to put them to work. Federal buyers rely on various channels to find contractors, so your strategy should ensure visibility across multiple platforms. Many buyers start their search on GSA Advantage!, but direct outreach and networking events can help create deeper connections, often leading to larger contracts.

Consistency is key. Make sure your messaging, pricing, and contract details remain uniform across all outreach methods. Below, we’ll explore targeted strategies to turn federal interest into signed contracts.

List Products on GSA Advantage!

GSA Advantage! is the federal government’s go-to online catalog where agencies browse and purchase products and services from GSA Schedule contractors. Even though only about 1–2% of total GSA sales occur through this platform, optimizing your listings can attract attention from agencies that might not have found you otherwise.

To get started, log into the GSA Advantage vendor portal using your GSA credentials. Upload detailed, accurate product information, including descriptions, specifications, pricing, delivery terms, images, and any required documentation. Make sure these details align with your GSA Schedule contract terms. Use government-relevant keywords to boost search visibility, and leverage analytics to fine-tune your listings.

Your strategy should focus on three things: discoverability, credibility, and conversion. Research how federal buyers describe products like yours and use those terms in your descriptions. Provide clear, thorough answers to common buyer questions, covering technical specs, delivery timelines, training options, and support services. If your products qualify for green certifications, display the corresponding icons prominently.

Keep an eye on competitor pricing and adjust your own to stay competitive. Regularly update your listings to ensure accuracy and relevance. Use analytics to track which agencies are viewing your products and which search terms bring the most traffic. Respond to inquiries promptly – smaller orders can often be placed directly through the platform, so a quick response can make all the difference.

Contact Federal Buyers Directly

While online platforms are essential, direct outreach can build the kind of relationships that lead to long-term federal business. Start by identifying agencies that have previously purchased products or services similar to yours. Tools like beta.SAM.gov can help you research Procurement Contracting Officers (PCOs) and find spending trends in your category. Review competitor contracts and track down the original solicitation to locate key contacts, such as phone numbers and email addresses.

Investigate upcoming opportunities by visiting agency websites. Learn about their mission, procurement forecasts, and priority programs. Tailor your outreach with a customized capabilities statement that highlights your strengths, includes relevant success stories, and features the GSA logo for credibility. If you’re a small business, reach out to the agency’s Office of Small and Disadvantaged Business Utilization to explore contracting opportunities.

Email your capabilities statement to the Contracting Officer and request a follow-up call. Make it easy for federal buyers to learn about your company by dedicating a section of your website specifically to GSA-related information. After initial contact, follow up within 24–48 hours with a thank-you email that references your conversation, provides additional tailored materials, and suggests a clear next step.

Attend Federal Contracting Events

Face-to-face interactions at federal contracting events can strengthen your connections with agency buyers and potential teaming partners. These events offer a chance to engage directly with decision-makers and explore partnership opportunities. Success starts with clear goals – whether it’s meeting agency representatives, identifying teaming partners, or securing specific contracts.

Before attending, research the host agency’s mission, procurement forecasts, and key programs. Use tools like USASpending, FPDS, and SAM.gov to review past awards and identify influential players. This preparation ensures your conversations are meaningful and productive.

Update your materials before the event. Tailor your capabilities statement to align with the agency’s priorities and prepare a concise introduction that clearly communicates your value. Practice a short pitch that explains who you serve, what you excel at, and how your past performance sets you apart.

During the event, maintain a professional demeanor and focus on the agency’s needs. Address technical, pricing, and management requirements with confidence, and prioritize meetings with key decision-makers.

After the event, follow up promptly with the contacts you’ve made. Be flexible in discussing teaming roles, share competitive insights, and demonstrate reliability in all interactions. This follow-up effort is crucial to turning event connections into meaningful opportunities. With time and persistence, these relationships can lead to contracts that significantly grow your federal business.

Step 5: Track Results and Stay Compliant

To make your GSA marketing successful, you need to measure how well your outreach is working and ensure you’re staying in line with GSA’s rules. This step is critical for getting the most from your marketing efforts while keeping your contract in good standing.

Measure Your Outreach Results

Tracking your marketing metrics is like having a compass for your GSA marketing journey. Without it, you’d be guessing which strategies are effective and which aren’t. The key is to focus on metrics that give you a clear picture of your performance.

Start with GSA Advantage! Analytics. These tools let you track search impressions (how often your listings appear in searches) and click-through rates (how often buyers click to view your product pages). Dig into inquiry and order conversion rates to see how well your listings persuade buyers to contact you or make a purchase. Pay attention to which agencies generate the most inquiries and orders – this data can help you focus on agencies that are most likely to buy from you.

Beyond GSA Advantage!, track metrics that matter to your business goals. For example, pipeline metrics like SQLs (sales-qualified leads) and closed deals, or conversion metrics like MQLs (marketing-qualified leads) and conversion rates, can highlight which channels deliver the best federal leads.

If you’re using direct outreach, such as telemarketing, measure metrics like cost per lead (CPL), marketing ROI, and the customer lifetime value to acquisition cost ratio (CLV/CAC). For telemarketing specifically, aim for benchmarks like 60-90 calls per day for general outreach, but remember that high-value federal leads often require more time and effort.

Tools like USASpending.gov and Schedule Sales Query Plus are also great for ongoing market research. They provide insights into government spending trends in your category, helping you spot new opportunities and refine your targeting. If your business handles high call volumes, consider hourly performance checks to make quick adjustments.

Once you’ve gathered all this data, use it not just to improve your marketing strategies, but also to ensure you’re meeting compliance standards.

Keep Up with Compliance Requirements

Staying compliant is a non-negotiable part of maintaining your GSA contract. It’s not a one-and-done task – it’s something you need to monitor continuously. Falling out of compliance can lead to serious consequences, including suspension or termination of your contract.

One of the most critical tasks is keeping your SAM.gov registration active and up to date. Missing a renewal could jeopardize your eligibility. Similarly, stay on top of Mass Modifications and accept them promptly to avoid contract restrictions.

Another key compliance area is sales reporting. If you’re a large business with a small business subcontracting plan, you’ll need to track subcontracting costs and the size or type of subcontractors. Submit your Industrial Funding Fee (IFF) reports quarterly, ensuring all data is accurate and complete. Errors or delays in reporting can trigger investigations and penalties.

Keep an eye on updates to the MAS Solicitation on SAM.gov, as GSA frequently revises contract terms, regulatory requirements, and SIN classifications. Respond quickly to any requests from GSA Contracting Officers during modifications or compliance reviews.

Make sure your sales, marketing, and accounting teams understand the specifics of your GSA contract. This includes who can place orders, pricing details, and terms and conditions. A well-informed team helps avoid unintentional compliance issues during daily operations.

Update Your Marketing Materials Regularly

Your GSA marketing materials need to stay current – not just to remain effective, but also to comply with GSA guidelines. GSA has the right to review contractor marketing materials, including your website, to ensure they align with solicitation rules.

Pay special attention to compliance with GSAR 552.203-71, which prohibits implying government endorsement or preference in your advertising. If you plan to use GSA logos, make sure you follow the rules carefully. Avoid any wording in your promotions that suggests your products or services are endorsed or preferred by the government.

"GSA reserves the right to review marketing, promotional materials or news releases by a Contractor that is OASIS+ related, including information on Contractor’s OASIS+ webpage."

Regular updates to GSA Advantage! and eLibrary are also crucial. Federal buyers need access to the latest pricing, product details, and contract information. Keep your listings fresh by adding new products, updating pricing, and using government-specific keywords that resonate with federal buyers.

Monitor competitor pricing on GSA Advantage! to position your offerings effectively. Write detailed descriptions that address buyer questions upfront, and ensure all product specs align with your GSA Schedule contract.

When updating pricing or adding products, manage modifications carefully. Prioritize changes based on business needs, and provide clear justifications for all requests. Check GSA’s Available Offering and Requirements webpage regularly to stay informed about documentation changes.

Lastly, make sure your information is consistent across all platforms, including your website, capability statements, and third-party directories. Consistency builds trust with federal buyers and shows that you’re detail-oriented and professional.

Conclusion: Your GSA Marketing Plan Success

Building a strong GSA marketing plan can transform your GSA Schedule contract into a powerful tool for driving revenue. The five steps in this checklist work together to create a strategy that leads to long-term success in the federal market.

Key Takeaways from This Checklist

Your GSA marketing plan starts with a solid foundation: ensuring proper business registration, verifying compliance, and selecting the right GSA categories and SINs. Next comes market intelligence – understanding which federal agencies to target, analyzing competitors, and crafting a capability statement that resonates with buyers. These steps ensure your message is clear, focused, and reaches the right audience.

Professionalism is key, and creating compliant marketing materials shows federal buyers that you understand their unique procurement needs. From there, a diversified outreach strategy – using GSA Advantage! listings, engaging directly with buyers, and attending contracting events – creates multiple opportunities to connect with potential customers. Research shows that a repeat customer is twelve times more likely to purchase from you than someone unfamiliar with your business.

"The return on your investment to get a GSA Schedule doesn’t start flowing the day you sign that contract: it comes from the combination of effective marketing and strategic selling you do once you have your contract."

As GSA continues to modernize federal acquisition, contractors face increasing pressure to perform. Policies like centralized purchasing and the cancellation of underperforming contracts highlight the importance of proactive engagement. Without consistent outreach and demand generation, even the best contracts risk underutilization.

By tying all these elements together, your GSA marketing plan becomes a blueprint for sustained success in the federal market. Expert guidance can make the process more efficient and effective.

How GSA Focus Can Help

If you’re looking to maximize your results, expert support can turn your GSA Schedule contract into a major revenue driver. GSA Focus specializes in helping businesses navigate these complexities, offering comprehensive services for both GSA Schedule acquisition and ongoing marketing efforts to ensure success.

With over 600 satisfied clients, GSA Focus delivers an average 87x ROI – equivalent to $927,000 in added revenue – while requiring just 3 hours of your time. Their process is designed to be 4–6 times faster than attempting to secure a GSA contract on your own.

Josh Ladick, President and Founder of GSA Focus, underscores their dedication to client success:

"We guarantee your success with the GSA Program, or you don’t pay a cent."

Whether you’re just starting your GSA journey or aiming to improve the performance of an existing contract, GSA Focus takes care of the hard work, so you can concentrate on growing your business.

FAQs

How can I keep my SAM.gov registration compliant and up-to-date for my GSA Schedule contract?

To maintain compliance with your GSA Schedule contract, you need to renew your SAM.gov registration annually, as required by federal regulations. It’s also essential to update your registration whenever there are changes to your business details, such as your address, banking information, or points of contact.

Missing a renewal or failing to update your SAM.gov registration could result in losing eligibility for federal contracts, including those under the GSA Schedule. Keeping your registration current ensures your business stays in good standing and remains ready to seize government contracting opportunities.

How can I identify and target federal agencies that are a good fit for my business?

To pinpoint and connect with federal agencies that align with your business, start with thorough market research. Look for agencies whose missions and needs match what you offer. Pay close attention to those with larger budgets and consistent spending in your industry – this increases your chances of landing contracts.

Equally important is building relationships with key decision-makers. Craft your messaging to clearly show how your products or services support the agency’s specific goals and priorities. By blending research, meaningful connections, and focused communication, you can position your business as a trusted partner for federal contracts.

How can I create GSA-compliant marketing materials that clearly showcase my value to federal buyers?

To create marketing materials that are both effective and compliant with GSA standards, start by carefully reviewing the guidelines in your GSA contract. Pay close attention to sections like H.16.3 and GSAR 552.203-71, which outline specific compliance requirements. Use approved tools such as GSA logos, fact sheets, and infographics to ensure your materials align with these standards.

When crafting your materials, highlight the unique aspects of your contract – its scope, features, and benefits. Make them visually appealing and focus on your value proposition, clearly showing how your products or services address the specific needs of federal buyers. Keep in mind that simply holding a GSA contract doesn’t guarantee sales. Success comes from targeted, strategic marketing efforts aimed at the right audience. Finally, always double-check your materials for compliance, as GSA may require revisions if they don’t meet the necessary criteria.

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