A capability statement is your one-page federal "business card"—and contracting officers often expect to see one before they take you seriously. It tells a buyer who you are, what you do, and why you are the lower-risk choice. This guide covers exactly what to include, a simple template, and how to make it win attention.
What is a capability statement?
A capability statement is a concise, one-page document government buyers and prime contractors use to quickly evaluate a vendor. It is a staple of getting government contracts and is frequently the first thing a contracting officer requests.
What to include in a capability statement
- Core competencies — a short list of what you do best, in the buyer’s language.
- Differentiators — why you over a competitor: certifications, niche expertise, proven results.
- Past performance — relevant contracts or clients, with outcomes.
- Company data — UEI, CAGE code, NAICS codes, socioeconomic certifications, and accepted contract vehicles.
- Contact information — name, email, phone, and website.
Capability statement template
A simple one-page layout, top to bottom:
- Header — company name, logo, tagline
- Core competencies — 4–7 bulleted capabilities
- Differentiators — 3–5 reasons you are the safer choice
- Past performance — 3–5 contracts/clients with results
- Company data — UEI, CAGE, NAICS, certifications
- Contact — point of contact name, email, phone, website
Tips that make it win
- Tailor it to the agency and the specific opportunity.
- Keep it to one page—buyers skim.
- Mirror the keywords in the solicitation and NAICS description.
- Refresh past performance after every completed project.
Frequently asked questions
Do I need a capability statement to get a government contract?
It is not legally required, but it is expected. Most contracting officers and primes ask for one early, so not having a sharp capability statement puts you at a disadvantage.
How long should a capability statement be?
One page. A focused, scannable single page outperforms a multi-page brochure.
Want help positioning your business to win? Book a free discovery call. — Reviewed by the GSA Focus team.
