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A GSA Contract offers a great advantage for government contractors, but it is still a “license to hunt” in the federal market. It takes active marketing, searching and bidding to secure federal business. If you truly want to succeed in the federal market these are the steps you will need to take. Federal Marketing Pricing >>
Competitive Contractor Research:
- Develop and report competitors GSA sales history by Agency
- Research every GSA award to identify contracting office and procurement officer who released the contract
- Send e-mail with capability statement to that contracting officer to find the program manager within that Agency responsible for procurement.
Federal Marketing Services:
- Develop Capability Statements that are used to market your business to the government
- Identify all the important databases and websites that the government uses to procure your specific products and services
- Contact Prime Contractors that use your products and services to take advantage of subcontracting opportunities
- Identify and contact potential socio-economic partners for teaming arrangements
- Identify strategic federal business conferences and trade shows
- Establish relationships with end users and decision makers in the government (not just Procurement Contracting Officers) to promote your products/services and identify opportunities.
- Locate future expiring contracts and Agency Forecasts to isolate government needs before solicitations are released publicly
- Determine peak buying times for products and services
- Monitor all Federal opportunities according to a very specific search criteria that we develop with our client
- Write winning proposals efficiently and at cost-effective prices
Federal Marketing Articles:
Federal Marketing Business Development
Federal Contracting Dictionary
Helpful Links
FedBizOpps
GSA E-buy
Local Opportunities
Small Business Preference Programs
Subcontracting in the Federal Market
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